All aboard the hype train! (part I)

My old teacher used to teach me that a report can only be considered complete if it answers the 5 Ws questions: Who, Where, When, What, Why.

Maybe a too academic way to approach things, after all since the early 2000s the world has changed so much, especially for what concerns communication and, above all, marketing-oriented communication. Unfortunately, I have no budget to hire a hot and famous influencer to promote my KS campaign: nothing helps to fund a KS campaign than a finely crafted bikini. So I have to settle for a more traditional and humble way to focus your attention on my Elves, because we all agree that the last thing you want to see it's me, in a bikini.

So let's answer the 5 Ws questions, and let's make my old teacher proud.


The Kickstarter campaign is scheduled in late September/October. I would prefer to start as soon as possible, but I'm still waiting to receive the first 3d prints of the new range, because, you know, people would like to see at least a couple of physical samples of what we are asking to fund and this time I want to start the campaign with something more than 3d renders, as cool as they are.

A Kickstarter campaign is like a war, and the last time that an Italian guy started a war without any kind of preparation, things went really bad. So, despite I can't wait to see tons of money thrown towards us to the cry of "you guys are handsome! Please be rich!", this time I want to take my time and refine better the campaign. Any reference to the Second Government campaign is purely coincidental.


The Elves of Inneath campaign has one main quest: to fund our third range of miniatures and to bring to life the best Elf range we are able to design. We designed 17 characters, including 3 enormous kits, and we are currently sculpting the Stretch Goals range that will initially consists of 10 SG to unlock. As our tradition demands, the Stretch Goals line will be designed with the same attention that we give to our main characters and will include little gems like a new bird-themed set (Owls!) and a fresh off the shell Raptor.

Of course, both our main range and SG line might grow up, based on the funds that we will be able to collect, so if you want to see more Elves and more SG, there is only one thing to do: pump those numbers up.


Technically speaking, on Kickstarter.